creating brand experience

client: Eau Palm beach resort

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PROB

LEM

ASK

OPP

ORT

UNITY

Low season summer month attract a moderate flow of guests.

Create an onsite activation for Worth Avenue's 100th Anniversary Celebration, bringing out the best of Palm Beach where locals ans visitors can browse shops, pop up activations and local vendors lined up throughout.

Attraction of locals to increase the flow throughout low season.

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OUR

AUDI

ENCE

30-60+

Income $250K+

Focuse on affluent adult couples, individuals and families

Those, who are visiting their elderly relatives, but don't want to stay at their place

Seeking a short-term escape

COM

PETITORS

LAND

SCAPE

Four Seasons Resort Palm Beach

The Breakers Palm Beach

User's expectations for experiences are growing - the whole guest journey from customer engagement in the dreaming phase to booking, to communications pre-, during and post-stay, to engagement after they have left the property, to acquisition marketing should be one seamless process.

what human truth stands behind this?

"Beautiful location, awesome spa, clean, love the champagne when you first get there to check in!»"

"wonderful professional staff for creating an exceptional holiday experience"

"Service, ambiance and overall stay was top notch!"

"Excellent service"

"The staff in every function were friendly and very customer focused"

"The service was outstanding"

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IN

SIGHT

Standardization can no longer be the norm. Palm Beach is not just a hotel - what is the most valuable here is the exceptional service, tailoring any guest's experience to their needs. They'll go to any length to pamper the guest during the stay.

BIG IDEA

Escape experience tailored to participant's preferences

SOL

ution

Create an Escape from 100th Worth Avenue anniversary - turning it into a totally different experience. We're not doing another pop-up, we're turning the festival inside out and taking people away from it to show how far Eau Palm Beach can go.

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The Escape.

A dedicated indoor space with high end amenities to mimic the class and style of Eau Palm Beach. The signage outside would leave attendees with breadcrumbs enticing them into Eau Palm Beach presence at the event. This type of space will be a pleasant surprise beyond their expectations of street-level booths.

Upon arrival to the lobby, guests are welcomed with sparkling or still water and asked to “check-in” to their room online. They are offered to submit their e-mail or phone number to participate. We will later utilize this information for re-targeting and better understanding the prospective guests.

Guests will be encouraged to choose between 2 doors they can enter: Small Escape or Full Escape; and also selecting their preferences so that we could offer tailored experience

Behind Door A, the “small escape” option, are digital screens along four walls that simulate a 360 degree beach experience. Soft wind jets, waves and birds are played softly in the background and gentle mist simulates the full beach experience.

Guests are encouraged to lounge in the cabana where they are offered a gift bag that enhances all five senses.You’re the experts, know best what these gifts would contain.

Door B opens to the outside, where guests are boarded onto a luxury bus. They are showered with small bites, champagne, wine and lavished with trappings tailored to their specific preferences. They will receive complimentary drink passes which are redeemable at the final location. Guests wouldn’t know where the bus is going until...

...they arrive at a flawless beach with a fire pit, umbrellas and plenty of lounge seating. An Eau Palm Beach pop-up bar will offer one complimentary drink with the option to purchase more if desired. They are welcome to stay as long as they’d like or catch a later bus which departs throughout the day.

Eau Palm Beach will exceed expectations of the Worth Ave anniversary party by taking guests away on an escape from the crowds. This surprise offering will give the upscale audience a taste of what they can get. By receiving and unprecedented experience, the locale will feel taken care of by their neighboring resort.

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# of participants

Increase in bookings

Social media activity