There’s been a sharp decline in the number of refugees who have entered the U.S. in fiscal year 2018 compared with prior years, the smallest total since Congress created the current refugee program in 1980.

​

On the one hand, it was considered that the notion of a ‘refugee crisis’ has been employed to mobilize public support and funding. On the other, it was emphasized that this message may have exacerbated public perceptions that issues surrounding refugees and migrants are of a huge magnitude beyond control.

​

I know that Americans are one of the most generous nations in the world - maybe even the most one. But the current administration doesn't really... encourage them to make impact on the refugee issue. In fact, it tries to bring their efforts away from it. So I thought we need to create a balance.

​

OUR

AUDI

ENCE

Of course we would prefer to target everyone everywhere - but that is not possible. So we will try to reach those, who are not perceived as a primary goal in many cases. Our target is politically neutral Generation X (30 - 58 years old).

They are aware about the refugee crisis worldwide, but they’re not taking a stand about which side they’re at. They’re comfortable in their social cycle, the news has an emotional impact on them but not
enough to drive them to act. They’re apathetic in regards to the matter., but would act if they knew where to look for guidance.

​